Active listening has become a crucial tool for brands aiming to enhance customer interaction, protect their reputation, and uncover new business opportunities. In this blog, we’ll explore how to create an active listening plan, the strategies to improve its effectiveness, and the tools that can help you monitor online conversations. What is Active Listening?… Continue reading Guide to building an active listening plan: strategies and tools for social media monitoring
Category: Ecommerce
How to handle a social media crisis
Prevention: Detect the Signs Before It’s Too Late Social media crises are like sudden storms: they can appear out of nowhere and wreak havoc on your reputation if not handled properly. That’s why prevention is the essential first step. Continuous monitoring forms the foundation for detecting potential issues before they escalate. This should be… Continue reading How to handle a social media crisis
Google launches Gemini for iPhone: a bold move in artificial Iintelligence
Google has taken a bold step in the tech race by launching Gemini, its much-anticipated artificial intelligence tool, directly for iPhone users. This move not only marks Google’s official entry into the competitive space of generative AI on mobile devices but also positions the company as a key player in a market dominated by giants… Continue reading Google launches Gemini for iPhone: a bold move in artificial Iintelligence
Xiaomi SU7: The new player set to revolutionize the electric car market?
The electric vehicle (EV) market is undergoing a massive transformation, with industry leaders like Tesla and Porsche driving unprecedented growth. However, Xiaomi’s entry into the scene with its first electric sedan, the SU7, promises to shake things up. Featuring sleek design, cutting-edge technology, and a competitive price, Xiaomi is taking aim at the giants, aiming… Continue reading Xiaomi SU7: The new player set to revolutionize the electric car market?
Max’s Bet: a game-changer or a risky move in streaming?
The streaming market is in a phase of consolidation and intense competition. While platforms like Disney+ and Netflix have leaned into localized strategies to capture global audiences, Max, Warner Bros. Discovery Inc.’s streaming service, is taking a different approach: relying on its Hollywood hits to expand into international markets like Asia. Is this strategy an… Continue reading Max’s Bet: a game-changer or a risky move in streaming?
Strategic vision in modern marketing: how to build a strategy that works
Modern marketing is like a puzzle. Each piece, from defining objectives to measuring outcomes, must fit perfectly for the strategy to be truly effective. Let’s break down how to develop a comprehensive marketing strategy that not only sounds good on paper but also delivers tangible results. First, before jumping into platform choices or brainstorming creative… Continue reading Strategic vision in modern marketing: how to build a strategy that works