Have you ever wondered, “How does WhatsApp make money if it’s free?” You’re not alone. For many users, WhatsApp is just a no-cost messaging app, but the truth is, its business model is far more complex than just sending stickers and GIFs between friends. Today, we’re breaking down how WhatsApp has become a money-making machine,… Continue reading How WhatsApp makes money, the messaging giant that isn’t as “free” as it seems
Category: Ecommerce
Using Kanban for marketing project management
Hello, marketing and organization enthusiast! Today I’m bringing you a topic that might sound technical, but I promise by the end of this blog, you’ll want to implement it in your team right away. Let’s talk about Kanban, a project management tool that transforms how you organize your marketing projects. Ready? Let’s dive in. … Continue reading Using Kanban for marketing project management
Implementing scrum in marketing: how to organize teams with efficiency and creativity
If you’ve ever been part of a marketing team during a campaign, you’ve likely encountered situations like this: the client changes the objective halfway through, or unexpected problems arise, affecting the deadline. Often, this leads to frustration and disorganization. How can you keep your team aligned, creative, and productive at the same time? This is… Continue reading Implementing scrum in marketing: how to organize teams with efficiency and creativity
Main challenges and solutions for implementing agile methodologies in marketing
Have you ever wondered how you can apply agile methodologies to a marketing team? While the “agile” concept originated in the world of software development, more and more marketing teams are adopting this approach to improve collaboration, speed, and results. But, like any change, it comes with some challenges. Today, we’re going to explore the… Continue reading Main challenges and solutions for implementing agile methodologies in marketing
Agile methodologies for managing marketing teams: adapt to win
Imagine you’re in the middle of a digital marketing campaign, and suddenly, priorities shift: the client requests a last-minute adjustment, or an emerging trend forces you to restructure everything. Sound familiar? In the fast-paced world of marketing, change is the norm, not the exception. This is where agile methodologies become the superpower you need to… Continue reading Agile methodologies for managing marketing teams: adapt to win
The secrets of Duolingo’s CEO for creating an App that becomes a daily habit
Luis von Ahn, CEO and co-founder of Duolingo, has shared some of the key factors that have made the platform a daily habit for millions of users worldwide. With over 34 million people logging in daily, Duolingo’s success is built on a simple yet powerful formula: making learning free, accessible, and, most importantly, fun. In… Continue reading The secrets of Duolingo’s CEO for creating an App that becomes a daily habit