REM Media Consulting at Advertising Week LATAM 2024: innovation and advertising trends in Latin America

From November 5 to 7, REM Media Consulting took part in Advertising Week LATAM 2024, an iconic event held at the Papalote Museo del Niño in Mexico City. This gathering brought together the most prominent leaders in the advertising industry to discuss the latest trends in technology, media, and digital marketing, cementing its status as a key reference point for professionals across the region.
 

A presence that makes a difference

 
Our participation in this edition, along with our involvement in the global event in New York, reinforces REM Media Consulting’s commitment to staying at the forefront of innovation in technology and media. This continuous focus enables us to create tailored solutions that address the specific needs of our clients in Latin America, helping them stand out in an ever-evolving market.
 

 

Exploring the rise of retail media and merging technologies

 
One of the central themes of the event was the rising prominence of Retail Media, a tool that is revolutionizing how brands connect with consumers. During our time at Advertising Week LATAM, we explored how platforms like Walmart Connect are reshaping the consumer landscape through advanced technology and precise data.

We also delved into other emerging solutions that are redefining the advertising ecosystem, strengthening our ability to implement high-impact strategies. These insights not only enhance our service offerings but also position us as a key strategic partner for our clients in the region.
 

 

Success stories with our clients

 
At REM Media Consulting, we believe our clients’ success is our success. During Advertising Week LATAM, we had the privilege of supporting some of them in their presentations, highlighting innovative cases that are setting the industry standard. One standout moment was working alongside MercadoLibre to showcase their new solution, Mercado Ads, a clear example of leadership and adaptation to current trends.
 

Looking ahead

 
Our participation in Advertising Week LATAM 2024 underscores our commitment to driving advertising transformation in Latin America. We will continue to integrate global trends and cutting-edge technologies to deliver solutions that not only address the present but also propel our clients into the future.

REM Media Consulting: Innovating to Transform.