Tag: Marketing

When Gelsinger took on the role of CEO in 2021, the mission was clear but challenging: to restore Intel to the top of the semiconductor industry, a space where competitors like TSMC, AMD, and, more recently, Nvidia, were leading with disruptive innovations. Under his leadership, Intel launched the ambitious IDM 2.0 initiative, aimed at strengthening… Continue reading The attempt to revive a tech legend

The ongoing legal battle between TikTok and the U.S. government is a landmark case at the intersection of technology, national security, and regulation. The platform faces a forced sale order from U.S. authorities aimed at severing ties with ByteDance, its Chinese parent company. This measure is intended to mitigate potential risks, such as unauthorized access… Continue reading TikTok vs. the U.S. government: the forced sale debate and its implications

Crises are inevitable in the corporate world, but how we handle them can determine the difference between a successful recovery and irreversible damage. A War Room is an essential tool for effectively addressing emergency situations. This dedicated space allows multidisciplinary teams to focus on the crisis, make quick decisions, and coordinate responses efficiently. Here’s how… Continue reading Benefits of a War Room for crisis management

Publicly apologizing is not something most brands want to do, but it’s a crucial skill that can mean the difference between recovering from a crisis or suffering irreversible damage to their reputation. In a world where information spreads rapidly, how a company handles its mistakes can profoundly impact customer trust and public perception.   Why… Continue reading The art of the corporate apology: a comprehensive guide

The streaming market is in a phase of consolidation and intense competition. While platforms like Disney+ and Netflix have leaned into localized strategies to capture global audiences, Max, Warner Bros. Discovery Inc.’s streaming service, is taking a different approach: relying on its Hollywood hits to expand into international markets like Asia. Is this strategy an… Continue reading Max’s Bet: a game-changer or a risky move in streaming?

Modern marketing is like a puzzle. Each piece, from defining objectives to measuring outcomes, must fit perfectly for the strategy to be truly effective. Let’s break down how to develop a comprehensive marketing strategy that not only sounds good on paper but also delivers tangible results. First, before jumping into platform choices or brainstorming creative… Continue reading Strategic vision in modern marketing: how to build a strategy that works