Tag: Marketing

If you’ve ever been part of a marketing team during a campaign, you’ve likely encountered situations like this: the client changes the objective halfway through, or unexpected problems arise, affecting the deadline. Often, this leads to frustration and disorganization. How can you keep your team aligned, creative, and productive at the same time? This is… Continue reading Implementing scrum in marketing: how to organize teams with efficiency and creativity

Have you ever wondered how you can apply agile methodologies to a marketing team? While the “agile” concept originated in the world of software development, more and more marketing teams are adopting this approach to improve collaboration, speed, and results. But, like any change, it comes with some challenges. Today, we’re going to explore the… Continue reading Main challenges and solutions for implementing agile methodologies in marketing

Imagine you’re in the middle of a digital marketing campaign, and suddenly, priorities shift: the client requests a last-minute adjustment, or an emerging trend forces you to restructure everything. Sound familiar? In the fast-paced world of marketing, change is the norm, not the exception. This is where agile methodologies become the superpower you need to… Continue reading Agile methodologies for managing marketing teams: adapt to win

Luis von Ahn, CEO and co-founder of Duolingo, has shared some of the key factors that have made the platform a daily habit for millions of users worldwide. With over 34 million people logging in daily, Duolingo’s success is built on a simple yet powerful formula: making learning free, accessible, and, most importantly, fun. In… Continue reading The secrets of Duolingo’s CEO for creating an App that becomes a daily habit

Digital marketing in Latin America is experiencing unprecedented growth. According to a recent report by NTT Data, investment in digital marketing across the region has surged by 67% over the past year, reaching $9.9 billion in 2024. But what’s driving this boom, and how are the major industries reacting?   The industries leading the growth… Continue reading Digital marketing investment in Latin America grows by 67%: banks and tech lead the trend in 2024

The 2024 Latin American Artificial Intelligence Index (ILIA) has revealed its latest results, with Chile, Brazil, and Uruguay emerging as the top-ranking countries in the region. But what does this mean for Latin America, and how does it impact the development of artificial intelligence (AI) across the continent? Led by Chile’s National Center for Artificial… Continue reading Latin America and Artificial Intelligence: Chile, Brazil, and Uruguay lead the ILIA 2024 Index