Tag: Marketing

Nike shocked the market by announcing that John Donahoe will step down as CEO, and Elliott Hill, a veteran with over 32 years at the company, will replace him starting October 14. This decision is no small matter: Hill is returning after four years of retirement at a critical moment for the world’s most iconic… Continue reading Elliott Hill and Nike’s comeback: can the veteran save the brand?

Since its inception in 2016, OnlyFans has experienced explosive growth, reshaping how content creators monetize their work. What started as a platform for artists and creators of all kinds has become synonymous with adult entertainment. This evolution has placed OnlyFans at the center of ethical and financial debates, highlighting both its strengths and risks.  … Continue reading OnlyFans: the adult content empire at an ethical and business crossroad

Pharmaceutical marketing in a regulated environment is a complex field that requires a deep understanding of the norms and restrictions governing the promotion of pharmaceutical products. Additionally, digital platforms have their own compliance policies that limit the direct advertising of certain products. It is important to note that many platforms, such as Google and Facebook,… Continue reading Pharmaceutical marketing: challenges, strategies, and best practices

When it comes to marketing in the healthcare sector, we face a landscape where precision is not just desirable but mandatory. Regulations and guidelines play a crucial role, and knowing how to navigate this legal framework is essential for any company wishing to succeed in this highly regulated environment. So, sit back and let’s explore… Continue reading Regulations and guidelines in health marketing: how to navigate the legal terrain

In a world where technology is advancing at an unprecedented pace, the healthcare sector is keeping up. Today, big data and artificial intelligence (AI) are revolutionizing how laboratories approach marketing. These tools not only enable better audience segmentation but also facilitate personalized messaging and enhance campaign efficiency.   Big Data, the power of real-time data… Continue reading Technology and health, the role of big data and artificial intelligence in laboratory marketing

Imagine you’re in a laboratory, surrounded by test tubes, white coats, and a multitude of strict procedures. Now, try to envision how to convey your brand’s message to patients and healthcare professionals without losing sight of the regulations that envelop everything. Welcome to the world of healthcare and laboratory marketing, a field where creativity and… Continue reading Healthcare and laboratory marketing, effective strategies in highly regulated environments