The Client
Banco Internacional is a financial institution founded in 1944 with the vision of becoming a leading company in the banking industry in Chile.
Currently, it engages in all businesses and operations allowed under the General Banking Law through a comprehensive offering of products and services for both corporate and individual banking.
Challenge
Banco Internacional challenged us to digitize their marketing processes, focusing on a nascent segment for them: personal consumer loans.
Our mission was to activate their online channels with a pilot product aimed at diversifying their offering to gain relevance in the niche.
Execution
In collaboration with Banco Internacional's IT, marketing, and product teams, we designed the user experience for a new 100% digital product focused on consumer loan applications.
From there, the discovery stage began, which focused on executing a campaign with messages aimed at generating trust from the target audience towards the brand.
We maximized the budget by applying a microsegmentation strategy at each stage of the customer journey. This involved detailed analysis of information from the various touch points we had with customers.
This allowed us to improve the user experience on the website, develop more suitable messages for each customer segment, and ultimately enhance the bank's communication strategy's performance.
UX Design
Data analysis
Microsegmentation at each stage of the funnel
Execution
In collaboration with Banco Internacional's IT, marketing, and product teams, we designed the user experience for a new 100% digital product focused on consumer loan applications.
From there, the discovery stage began, which focused on executing a campaign with messages aimed at generating trust from the target audience towards the brand.
We maximized the budget by applying a microsegmentation strategy at each stage of the customer journey. This involved detailed analysis of information from the various touch points we had with customers.
This allowed us to improve the user experience on the website, develop more suitable messages for each customer segment, and ultimately enhance the bank's communication strategy's performance.
UX Design
Data analysis
Microsegmentation at each stage of the funnel
Results
The executed actions allowed this new digital channel to become well-established and a key product for the bank today.
We increased the average monthly website visits by a factor of ten in just one month of the campaign.
After 12 months of implementing the "Always On" campaign, digital conversions have grown by over 3,000%.
3000% +Digital conversions
